BLENDDING

BLENDING

Blending is one of the most beloved of word formation processes in English. It is especially creative in that speakers take two words and merge them based not on morpheme structure but on sound structure. The combination of two separate forms to produce a single new term is also present in the process called blending. However, blending is typically accomplished by taking only the beginning of one word and joining it to the end of the other word. 

 

For instances:

Motor + hotel = motel

Helicopter + airport = heliport

Breakfast + lunch = brunch

Smoke + fog = smog

Advertisement + editorial = advertorial

Channel + tunnel = chunnel

Oxford + Cambridge = Oxbridge

Yale + Harvard = Yarvard

Slang + language = slanguage

Guess + estimate = guesstimate

Square + aerial = squaerial

Toys + cartoons = toytoons

Affluence + influenza = affluenza

Information + commercials = informercials

Dock + condominium = dockominium

Smoke + haze = smaze

Smoke + murk = smurk

Binary + digit = bit

Television + broadcast = telecast

Information + entertainment = infotainment

Simultaneous + broadcast = simulcast

Teleprinter + exchange = telex.

Usually in word formation we combine roots or affixes along their edges: one morpheme comes to an end before the next one starts. For example, we form derivation out of the sequence of morphemes de+riv+at(e)+ion. One morpheme follows the next and each one has identifiable boundaries. The morphemes do not overlap.

Here are some more recent blends I have run across:

mocktail (mock and cocktail) 'cocktail with no alcohol'

splog (spam and blog) 'fake blog designed to attract hits and raise Google-ranking'

Britpoperati (Britpop and literati) 'those knowledgable about current British pop music'

Refference :Oliver Wendle Holmes Sr